Softest Hours

Accessibility

Softest Hours

Novo Stores Group Limited is committed to making our website accessible to everyone, including people with disabilities. We continually work to improve the accessibility of our website and shopping experience.

Our Commitment

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard. These guidelines explain how to make web content more accessible to people with a wide range of disabilities, including visual, auditory, physical, speech, cognitive, and neurological disabilities.

Measures We Take

  • Semantic HTML structure to support screen readers
  • Sufficient colour contrast between text and background
  • Alt text on all product and content images
  • Keyboard-navigable menus and interactive elements
  • Clear focus indicators for keyboard users
  • Readable font sizes with no content locked behind small text

Known Limitations

We aim to meet WCAG 2.1 level AA across the store. If you come across anything that is hard to use or read, email hello@softesthours.com and we will fix it.

Alternative Formats

If any content on our website is not accessible to you, we are happy to provide the same information in an alternative format. Please contact us and we will respond within 5 business days.

Feedback & Contact

If you experience any accessibility barriers, or would like to give feedback on how we can improve, please email us at hello@softesthours.com. We take all feedback seriously and will work to address issues promptly.

Enforcement

If you are not satisfied with our response, you may contact the Equality Advisory and Support Service (EASS) at equalityadvisoryservice.com.

Last Reviewed

This accessibility statement was last reviewed in May 2026. We review it annually or after significant site changes.